IBM Job Vacancy in Kenya : Market Segment Manager

Job description

Employees in this role act as the primary marketing interface to the business leaders at the World Wide or Integrated Operating Teams level for the market segment that they manage. They develop a thorough understanding of the market and define the overall strategy for the market segment including offering plans, channels/routes to market and pricing/business case which is documented in the business plan. They are responsible for developing the marketing plan which includes the overall market segmentation model and priorities within it; the market positioning and IBM’s value proposition within the market segment; and prioritization of marketing programs, routes to market, and channel enablement requirements to meet the revenue and profit goals. They provide guidance on market positioning, messaging, value propositions and differentiation into the marketing programs in order to effectively meet the needs of the market segment. The employee guides functional objectives or technologies.Market Segment:

Systems and Technology Group for Central and North Africa

Environment:

Professional knowledge related to incumbent’s function/business unit and its processes.

Communication/Negotiation:

Advise other professionals. Effectively utilize group dynamics. Negotiate to define approaches and goals.

Problem Solving:

Recognize complex problems related to functional objectives. Analyze situations and implement solutions, or develop new system elements, procedures or processes. Creativity and judgment applied to developmental work on different projects within the business environment.

Contribution/Leadership:

Provides ongoing technical /operational guidance to lead professional work teams, conducts special projects, or manages department(s) (national or international). Understand department/ functional mission and vision. Defines and decides objectives within specified business concept or project and may have responsibility for tools and assigned resources. Utilizes expertise to directly influence people outside department or function. Sometimes no precedent exists.

Impact on Business/Scope:

Accountable for department results and for activities and/or projects involving multi-functional teams. Regularly participates in overall functional program planning. Activities are subject to business measurements, impact customer satisfaction, and impact project costs or expenses.

Required

Bachelor’s Degree

At least 6 years experience in Marketing, Communications, problem solving and Leadership skills

English: Fluent

Preferred

Master’s Degree

At least 8 years experience in Marketing, Communications, problem solving and Leadership skills

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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