| 1997839 | |
| GE Global Growth Organization | |
| Global Growth Organization – Africa | |
| GE is an advanced technology, services and capital company with the scale, resources and expertise to take on the world’s toughest challenges. Dedicated to innovation in the areas of energy, health, transportation and infrastructure, we’re committed to leadership, integrity, partnership and human progress. GE businesses ranging from Aviation, Capital, Oil & Gas, Energy Management, Power and Water, Healthcare, Transportation and Home & Business Solutions have operations on the African continent. Major locations include Angola, Ghana, Kenya, Nigeria and South Africa. Over 1300 employees are working in the region, creating local partnerships and providing solutions & services that supports Africa’s infrastructure and sustainable growth. We are also dedicated to knowledge transfer, whether it is providing technical expertise to customers by hosting customer summits, to developing young local talent through unique programs . | |
| Market Insight Analyst | |
| Experienced | |
| Marketing | |
| Marketing Operations | |
| Kenya | |
| Nairobi | |
| No | |
| The Market Insight Analyst is responsible for analyzing business, economic, social, geo-political and customer trends in the African market and translating them to GE opportunity and action. The person will also be responsible for building strategic blueprints, go to market strategies, and market development activities through key customer engagements. | |
| • Responsible for market research, market analytics and competitive intelligence, supporting GE’s market understanding • Partner with global and local marketing teams to create and validate strategic roadmaps and go to market strategies • Work with GE business commercial teams to identify & prioritize new entitlement opportunities (above and beyond business as usual), based on an understanding of customer strategy and investment priorities, gathered through Voice of Customer • Build understanding of market opportunity for prioritized initiatives to support investment business case creation • Lead key customer engagements to understand their needs to develop GE sales opportunities through our solutions/offerings • Manage and interact with external and internal partners including consultants/research vendors as necessary • Quickly build an in-depth understanding of GE’s offerings | |
| • Bachelor’s Degree in Marketing, Business Administration or other appropriate subject. • 5+ years’ experience in strategic/product marketing, market research and/or business analysis • Strong analytical and modelling skills – ability to interpret large amounts of information from a variety of complex data sources • Good business acumen – ability to exploit a range of commercial evaluation techniques, translate analysis into commercial opportunities and identify potential new business models • Excellent interpersonal and influencing skills – able to work effectively internally and externally with all levels of leadership and in a matrix environment • Proven project management skills – able to deliver project on time and coordinate effectively matrix teams to achieve highest impact • Strong communication and presentation skills – clearly and concisely present analysis and recommendations at all levels of leadership • Demonstrated ability to work effectively under pressure & meet deadlines • Outstanding teamwork – able to work well with diverse, cross-functional teams • Adaptable/flexible: open to change in response to new information, different or unexpected circumstances, and/or ambiguous situations • Excellent spoken and written English |
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