Business Context and Main Purpose of the Job
The Assistant Customer Marketing Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.
Main accountabilities
- Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
- Use and leverage account specific category and shopper insights
- Build account/channel specific Customer marketing plans to deliver category/brand objective (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
- Integration of customer marketing plans with brand marketing plan and customer business planning
- Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
- Work with the brand managers to deliver activation plan efficiency and effectiveness
- Develop Brand Building Proposals to be aligned with the Category Team
- Execute Brand Building Country Relevant Activations/Promotions
- Communicate the customer’s marketing and business strategy to the brand teams
- Develop strong relationships with Customers at marketing and activation level
- Customer and customers’ Shopper input into Innovation program
- Manage total trade investments
- Consolidate field plans – customer input in S&OP;
- Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
- Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
- Analyze the ROI of the marketing activities executed with the customer and_ consumer_
- Channel and Customer thought
Key skills & qualification
- Degree in Marketing or any relevant field
- Minimum 2 to 3 years relevant Customer Marketing experience
- 2 to 3 years Brand Building experience is ideal
- Customer facing and Brand Building experience is ideal
- Account management experience is an advantage
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