Digital Marketing Manager – Kenya At Fairmont Hotels & Resorts, our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as Digital Marketing Manager, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.
Hotel Overview: Fairmont The Norfolk Hotel has played a leading role in Kenya’s colorful history, and continues to be Nairobi’s finest and best-known luxury hotel. The town and later the modern city of Nairobi grew up around Fairmont The Norfolk hotel, which boasts 165 guest rooms and suites, and still has its own private tropical gardens. The hotel is still the traditional starting point for safaris and the Lord Delamere Terrace is modern Nairobi’s most famous meeting place, where drinks and light meals are served continuously from morning until midnight.
Summary of Responsibilities:Reporting to the Group Communications Manager, the role is based in Nairobi at Fairmont The Norfolk and oversees internet marketing of the three properties; Fairmont The Norfolk, Fairmont Mount Kenya Safari Club and Fairmont Mara Safari Club. Responsibilities and essential job functions include but are not limited to the following:
- Develop and execute annual E-Marketing plan including:
- Branded sites’ content
- E-Database and e-mail campaigns
- Search engines’ optimization / marketing activities
- Social media
- Online advertising
- Tracking, analysis and control
- Preserve brand standards and price consistency across all online distribution channels.
- Gather and analyze intelligence on markets’ threats and opportunities.
- Manage various e-tools. For example: eCRM (Customer Relationship Management), websites’ CMSs (Content Management System), Social Media Management Platform …etc.
- Build a destination-focused web strategy.
- Establish and manage strategic alliances with online travel agencies.
- Stimulate support and development of the online strategy within the hotel.
Employee Status
Qualifications:
- Previous leadership experience within marketing required
- Computer literate in Microsoft Window applications and other relevant computer applications required
- University/College degree in a related discipline required
- Excellent communication skills, both written and verbal required
- Strong interpersonal and problem solving abilities
- Highly responsible & reliable
- Familiarity with Content Management systems.
- Basic html knowledge an asset
- Comfortable working with photo-editing software; Photoshop for example
- Familiarity with Google Analytics or other web analytics tools and metrics
- Past experience purchasing online display advertising and coordinating online campaigns
- Knowledge of search engine optimization practices also an asset
- Passionate about the digital world, self starter and Fast learner
- Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint
Visa Requirements: only Kenyan citizens may apply
APPLY TODAY: Whether you’re launching your career or seeking meaningful employment, we invite you to visit http://ift.tt/1czoDpY to learn more about Fairmont Hotels & Resorts—and the extraordinary opportunities that exist!
Whether you’re launching your career or seeking meaningful employment, we invite you to visit to learn more about Fairmont Hotels & Resorts—and the extraordinary opportunities that exist!
ABOUT FAIRMONT HOTELS & RESORTSAt Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That’s why you’ll find exceptional work opportunities—throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific—as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London’s The Savoy, New York’s The Plaza, and Shanghai’s Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!
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