- Key local and regional competitors
- Local market segmentation
- Local pricing
- Route-to-market and channel strategy
- Media channels and their respective costs
Sustaining a stable sales pipeline, creating monthly sales plans, and achieving sales targets according to monthly sales plans/annual sales targets.
Identifying potential clients and cultivating relationships with decision-makers to generate sales and value-creating partnerships; engaging directly with potential accounts to understand their organization’s needs and applying strategic initiative to develop a sales plan.
Developing and delivering strategy documents and presentations to key account partners in East Africa.
Creating integrated brand marketing and communication plan; ensuring that marketing is consistent with brand strategy and communication for each geography and/or channel.
Overseeing product demonstrations, marketing campaigns, and awareness workshops for prospective and current end-users, entrepreneurs, and/or resellers.
Conducting field research and market testing to gather end-user data and insights; ensuring that business develops a deep understanding of consumer, shopper, and customer insights in the local market.
Assisting with customer service, support, and outreach as needed.
Properly documenting accounts, contacts, and activities in ERP system.
Qualifications:
- 7+ years experience in sales, business development, and/or partnership management
- Strong networking, business development, and client management skills
- Excellent written and oral communication skills
- Ability to juggle multiple tasks at once in a fast-paced work environment
- Experience in day-to-day client management and customer service
- Experience in strategy formation and implementation
- Technical or consumer devices background a plus
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