Corporate Staffing Marketing Jobs
Marketing Officer – Microfinance
Industry: Banking
Location: Nairobi
Salary: Kshs. 50,000 + Commissions upon attaining targets.
An exciting opportunity has arisen with our client, a unique microfinance institution offering micro credit solutions, to positively transform the lives of their customers and other stakeholders.
They seek to hire a dynamic individual to fill the role of a marketing officer.Job Purpose: The incumbent will lead and supervise all marketing functions and campaigns internally and externally, as well as communicating the institutions marketing plan.
Job Responsibilities:-
- Achievement of sales targets by winning new accounts.
- Recruit sales agents and keep them motivated to meet targets.
- Execute highly focused prospecting activities and professionally sell loans and other MFI products.
- Establish a strong relationship with clients through processing of loan applications and disbursement.
- Maintain a portfolio of existing customers and develop new profitable business.
- Identify and direct cross selling opportunities to customer base.
- Ensure proper branding and merchandising of institution products
- Coordinate cross sell opportunities with sales agents and other business lines.
- Analyze sales information and initiating relevant actions to maximize on sales
- Conduct competitor analysis and market research to obtain insights.
- Adapt business plan from management into a sales plan
- To ensure an effective and profitable operation of sales force and the achievement of all sales objective and budget allocated
- Handle customer complaints and enquiries swiftly and on time.
- Establish proper feedback mechanism that will allow the customers to give feedback
- Liaise regularly with other departments to ensure product availability in line with sales requirements.
- Effective financial management of expenses versus budget allocations in the marketing activities.
- To advise management on market trends and dynamics.
- Recommend the tools and resources required to achieve the set objectives
Key Competence/Skills:-
- Degree in Banking, Accounting, Sales and Marketing or any other Business Related Field
- 2 to 5 years of marketing experience in a busy setup, those in banking/ lending, deposit marketing or microfinance industry will have an added advantage.
- Strong personality with great marketing and selling skills.
- Must have Good working knowledge of advertising, merchandising and product supplies.
- Strong analytical and interpersonal skills.
- Should good at execution business plans and innovation
- Good written and oral communication skills.
- Sound negotiations skills
- Good budgeting knowledge.
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