Job Title: Social Media Executive
Job Code: SME/GJ/150121
Number of Positions Open: 1
Location: Nairobi, Kenya
Closing Date: Open Until Filled Summary: Our Client is one the largest home-grown home and personal care products manufacturing company looking for a Social Media Executive.
Job Purpose: The Social Media Executive will be responsible for implementation of the company’s Social Media marketing, designing and implementing the Company’s content strategy, creating relevant content, blogging and community participation to boost the overall company’s marketing strategy.
- Responsible for hands on interaction within social media presence (facebook, twitter etc)
- Measure and monitor social media marketing activity – find out what works, tweak and improve communications, tactics, campaigns etc
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review and report on effectiveness of campaigns in an effort to maximize results.
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Close liaison with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
- Respond and react to changes within social networks – functionality, etiquette and reporting
- Monitor and present relevant data, trends, successes and exceptions.
- Creative input on content and ideas on social media viral marketing.
- Work closely with the website development and corporate communications teams.
Education: Bachelor’s Degree in Sales/Media Communication and a Diploma in IT. Experience:
- 1-2 years’ experience in web sales and on-line marketing.
- Good knowledge and experience in web and graphic design.
- Ability to use social media tools and strategies wisely in order to attract and grow the customer base.
- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
- Displays in-depth knowledge and understanding of Social Media platforms and how each platform can be deployed in different scenarios.
Additional Skills:
- An enthusiastic and outgoing attitude is essential.
- Must have excellent communication skills; writing and language skills.
- Must be a good team player and demonstrate commitment to all duties.
- Candidate must possess strong organizational skills and the ability to multi-task and independently prioritize duties.
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