Closing date: Tuesday, 23 February 2016
Communications Manager
Background:
Economic assets rarely reach girls directly. Whilst data on girls’ asset ownership is scarce, women are estimated to own less than 10% of the world’s property, and there are an estimated 250 million adolescent girls living in poverty globally. We know that assets are the building blocks of economic and social progress, leading to better outcomes for girls, their families, their communities and future generations, but there is limited evidence about which assets achieve the greatest impact, at what ages and in what combinations (e.g. with education, skills and social networks) in any given context.
SPRING http://ift.tt/1shtVjf is a five year programme funded by the Department for International Development (DFID), Nike Foundation and U.S. Agency for International Development (USAID) that aims to stimulate innovation and investment in new and adapted products and delivery mechanisms for girls across up to 8 countries. To achieve this, the initiative will support the development of sustainable and scalable business models for products contributing to girls’ economic empowerment – and reaching them directly. GRM International manages the programme on behalf of DFID, Nike and USAID.
SPRING has the potential to sustainably and significantly improve the livelihoods of up to 50 million girls through access to assets by 2030. It is expected that the programme will deliver the following results by 2019:
- Delivery of grantee’s products that enhance the economic outcomes of up to 200,000 girls.
- Improved grantee business performance e.g. increased sales and external investment
- An enhanced strategic evidence base to inform future girl programming and attract donor, government and private sector investment
- Effective communication and dissemination of evidence gathered.
Outline of Position
The Communications Manager is responsible for holistically and consistently articulating the mission and vision of SPRING. The Communications Manager will establish and guide the strategy for all communications, social media, collateral, website and public relations messages related to the programme. For the purposes of strategic planning, coordination and content approval, the Communications Manager will also be responsible for maintaining consistent and formalised lines of communication with the clients and consortium partners.
A key part of this role will be to translate various formal inputs from the consortium into a series of compelling messages, and then disseminating those messages through a variety of channels designed to reach the programme’s broad and diverse audience. The Communications Manager is responsible for ensuring quality communications to international standards, which will require the ability to be innovative and strategic in approach, and detailed in execution.
Location: This is a full time position based in Nairobi-Kenya with occasional travel to the field as well as Uganda and Rwanda.
Key Responsibilities, Duties and Tasks
Overall development and management of the programme’s global and regional communications strategy and liaison with key stakeholders to ensure effective delivery of strategy across diverse audiences and countries
Communications process management: coordinate strategic planning and content approval using consistent and formalised lines of communication with the clients and consortium partners.
Promote SPRING’s objectives, activities, achievements, learning and best practice utilising the programme’s online channels and new technology, as well as traditional publications; ensure timely dissemination of information to all stakeholders (internal and external) and liaise appropriately with the GRM programme office on all publications and developments.
Effectively manage programme website and online tools (facebook and twitter) to ensure continuous upload and dissemination of accurate and useful information to all stakeholders.
Creation and dissemination of updated and relevant content such as website content, social media feeds, articles, blogs and other communication materials; oversee production of films to be created over duration of programme
Identify, recommend and utilise appropriate new technologies in the management of the SPRING brand with the aim of gaining a wider coverage and instituting more effective and efficient means of managing the communications and knowledge management function.
Provide support to the programme interventions by facilitating coverage of intervention success stories; including conducting field interviews with girls inside and outside safe spaces and entrepreneurs and taking photographs.
Manage the knowledge management activities of the programme ensuring progress and achievements are documented (to agreed formats where applicable), stored in an accessible manner and disseminated to relevant internal and external audiences (both at national and international levels) in an appropriate and timely manner.
Utilise GRM Communications assistance to boost positive exposure for SPRING and access key DFID UK audience.
Media
- Develop and maintain strategic contacts within the media to enhance awareness and engagement of various stakeholders on programme activities
- Represent the programme at events and, where possible, identify and recommend potential strategic functions for which attendance would be beneficial to the programme.
Reporting Arrangements
This position reports to the Team Leader. However she/he will be required to work closely with all programme teams (particularly the Country Managers and Knowledge Management, Monitoring and Learning Specialist) in identifying and monitoring programme activities and success stories. She/he will work closely with the management of the programme ensuring continuous review and implementation of the programme’s communications strategy. Close liaison with donors is also required to ensure communication materials, branding and overall strategy is aligned with donor specifications and standards.
She/he will be required to establish and maintain good and considerate working relationships with all staff in the organisation, demonstrating respect for their roles and responsibilities.
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