An organization, whose purpose is to transform African Businesses into Global Brands through innovation, strategy and business alignment, is looking to recruit a Brand Manager .
Reporting To: Strategy Director
Overall Job Purpose: The position ensures profitability by enhancing brand visibility acquired through brand management & marketing activities.
Duties and Responsibilities
Reporting To: Strategy Director
Overall Job Purpose: The position ensures profitability by enhancing brand visibility acquired through brand management & marketing activities.
Duties and Responsibilities
- Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
- Initiating and implementing marketing activities for the assigned brand to enhance visibility and client acceptability, leading to increased revenue.
- Monitoring and analyzing brand performance (consumer diagnostics, profitability, etc.) against competition, and presenting the performance to management.
- Design & Implement the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
- Work with designers to produce materials of visual impact & within brand guidelines
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