Reporting to the Country Manager, you will be planning and optimizing our marketing efforts towards the lowest possible Cost-Per-Customer-Acquisition and increasing Retention. As an expert in Kenya market, you will proactively suggest new marketing campaigns, channels, and promotions, evaluating carefully country performance. Your role will also include management of the local branding.
You will be leading relations with local affiliate networks and potential marketing partners. You will receive a support of our HQ Marketing Team, which consists of experts in the field of performance marketing, CRM, social media, or ASO. The job is very challenging and will help you advance to a new level of expertise through utilization of our internal- as well as Rocket Internet- know-how.
Location:
- Nairobi, Kenya.
Desired Skills and Experience
Expected personal skills
- ENTREPRENEUR THINKING
- Action oriented and results oriented
- Strong analytical skill
- Fast learner
- Well organized
- Resistant to the stress
- Very independent with a strong ability to go further than the expectations
- Project thinking
- Proactive.
- Ability to get things done independently outside of the office, or in a team.
Desired skills and experience are:
- Min 2-4 years of marketing experience, preferably in agency environment, with background in both strategic (branding, partnerships) and performance (online marketing, data) marketing.
- Experience in campaign management on Facebook, Google, Bing, Twitter, or affiliate networks
- Experience with offline marketing – events, promotions, partnerships, etc.
- Ideally with relevant certification – Google AdWords, Bing, Hubspot, WOMMA, or others
- Knowledge in mobile marketing.
- Ability to get things done independently outside of the office, or in a team
- Analytical skills and love for numbers are a MUST
- Ability to come up with creative solutions
- Fluent in spoken and written English (official office language at Easy Taxi). Knowledge of local languages an additional advantage.
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