Marketing Jobs in Kenya
Job Title: Head of Marketing and Corporate Affairs
Reports to: Chief Executive Officer
Job Summary: The job holder is responsible for the development, implementation and oversight of all corporate communications programs to ensure effective promotion of products and services in order to enhance the organisation’s overall reputation as well as to establish and maintain goodwill and understanding between an organization and its public.
Key Responsibilities
Management duties
- Provide strategic direction for the Marketing and Corporate Affairs department.
- Responsible for development and implementation Policies, Strategies, plans, budgets and ensure implementation and adherence of the same.
- Identify the resources and skills needed to deliver on the strategic plan and lead the acquisition of those skills through training, recruitment and employee career management.
PR & Corporate Communications
- Develop and implement corporate communications strategy and ensuring adherence to the set policies and procedures to enable efficiency.
- Responsible for internal communications.
- Coordinate media relations by ensuring that the correct information is presented to and reported on my media houses.
- This is maintaining focus on external communication.
Marketing and customer service
- Define, develop and implement marketing procedures relating to policies, products and services in line with the wider business strategies.
- Implement and manage the operational service quality standards as defined in the Customer Service Charter.
- Marketing of the organizations products; through advertising and brand management. This aims at new business development and increasing of market share.
- Drive the coordination of all strategic initiatives associated with the development of the customer value propositions and the corporate brand.
- Manage and coordinate all marketing, advertising and promotional activities.
- Conduct market research to determine market requirements to increase the profile of services offered.
- Coordinate all activities of product development and enhancement to support quality of the portfolio of products and services.
- Coordinate all activities to establish effective market segmentation for the products and services.
- Develop and manage internal marketing communication systems to ensure staff are appropriately informed of the products and services.
- Develop and manage external marketing communication systems to ensure customers and general public are appropriately informed.
- Coordinate customer satisfaction measurement programmes to ensure the organization is continuously in touch with the needs and expectations of its target market.
- Establish, document, implement and inculcate core values across the organisation.
Academic and Professional Qualifications
- Bachelor’s degree in Business or Marketing.
- Professional marketing and or sales qualification such as CIM, MSK and Membership with relevant bodies.
Experience
- At least eight years’ experience in a marketing environment five of which should be at a supervisory/management role.
Additional Skills and Requirements
- Strong interpersonal, management, organizational and leadership skills
- Demonstrable ability to build cohesive teams and to achieve goals through team work
- Strong commercial awareness
- Demonstrable resilience and flexibility in a demanding and fast past environment
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