Direct Sales Careers Kenya (85K) 2015

Job Description: Relationship Manager – Direct Sales


Main purpose of the Relationship Manager Job



  • Responsible for establishing and maintaining client relationships to ensure sales of the company’s products and services to a portfolio of clients within a defined geographic area.

  • The sales manager ensures consistent, profitable growth in sales revenues through planning, deployment and management of sales personnel.

  • Designs objectives, strategies and action plans to improve short- and long-term sales and earnings.


Core Functions



  • Collaborates with the management in establishing and recommending sales goals for the sales team.

  • Manages an assigned geographical sales area and/or product line to maximize sales revenues and meet corporate objectives.

  • Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.


Details of Function



  • Performs sales activities on major accounts and negotiates sales price and discounts in consultation with the management.

  • Manages personnel and develops sales and sales support staff.

  • Reviews progress of sales roles throughout the company.

  • Accurately forecasts annual, quarterly and monthly revenue streams.

  • Develops specific plans to ensure revenue growth in all of the company’s products and services.

  • Provides quarterly results assessments of sales staff’s productivity.

  • Coordinates proper company resources to ensure efficient and stable sales results.

  • Formulates all sales policies, practices and procedures.

  • Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers.

  • Collaborates with team leaders to develop sales strategies to improve market share in all product lines.

  • Interprets short- and long-term effects on sales strategies in operating profit.

  • Collaborates with other departments to establish and control budgets for sales promotion and trade show expenses.

  • Reviews expenses and recommends economies.

  • Holds regular meeting with sales staff.


The position reports to the Commercial Director


Key Result Areas



  • Establishing, developing and maintaining business relationships with current customers and prospective customers

  • Supporting product development by recommending changes in products, services and policies based on a deep understanding of customer and consumer trends.

  • Planning and achieving sales volume and growth – overseeing 100% achievement of both individual and team set targets.


Management of a team of Sales Representatives i.e. inter alia:



  • Advising the management on recruitment needs of the department – undertaking required recruitement.

  • Conducting the induction program/training for new team members.

  • Training the existing and new team members on products and services.

  • Performance management of the team members.Handling grievances among the team members

  • Ensuring overall coordination of activities for the sales team in order to meet the company set objectives

  • Regular communication with clients e.g. via emails, phone calls;face to face.

  • Developing trend setting ideas and strategies that will lead to business growth

  • Analyze industry trends and competitor benchmarking

  • Developing and maintaining industry relationships with relevant stakeholders

  • Participating in exhibitions and relevant forums.

  • Developing and submitting progress reports as required by management

  • Handling client’s complaints and ensure fully settlement of any grievances within acceptable turnaround times

  • Ensuring maximum satisfaction of new and existing clients

  • Conducting market research in order to get information on current and existing market trends

  • Undertaking and assessing market research which may help find any gaps and opportunities

  • Design strategies and plans/tactics to deliver required generation of revenue.


Important relationships


Service delivery



  • Joint setting of annual sales targets for each product set / segment. Jointly accountable for the achievement of those targets

  • Assist in the development of sales initiatives and sales collateral to improve product sales / market share / profitability


Operations & Technology



  • Designing relevant reporting to facilitate performance monitoring and improvement

  • Timely service breakdown reporting (both ways) and rectification


Knowledge competencies



  • Client insight / business knowledge

  • Reflects an intimate understanding of the client’s needs and environment and continually measures and assesses the effectiveness of sales efforts (client acquisition).

  • Risk management In-depth understanding of the effect of sub-standard lending decisions and performance on the Company.


Problem Solving



  • Ability to analyze and identify root cause of problems.


Interpersonal competencies



  • Delivering results

  • Responds quickly

  • Targets opportunities

  • Leverages resources

  • Stays focused


Serving our customers



  • Seeks to understand customer

  • Educates customer

  • Takes action to meet customer needs and concerns

  • Develops a partnering relationship with all stakeholders

  • Creates win/win solutions

  • Confirms satisfaction

  • Takes the ‘heat’


Communicating with impact



  • Adjusts to the audience

  • Ensures understanding

  • Comprehends communication from others

  • Delivers clear message

  • Presents with impact

  • Creates clear written communication


Working in teams



  • Facilitates goal accomplishment

  • Subordinates personal goals

  • Involves others and informs others on team

  • Models commitment


Building relationships



  • Seeks opportunities

  • Clarifies information

  • Establishes shared goals

  • Formulates / influence product strategy

  • Collaboratively develops solutions

  • Influences action

  • Cultivates an active network

  • Acknowledges contributions


Leadership



  • Creates clarity and direction

  • Dedicated to developing others

  • Models the vision and values

  • Gets the best out of people

  • Present and accessible

  • Promotes accountability

  • Willing to act


People management



  • Talent management

  • Resource management

  • Clarifies performance expectations

  • Collaboratively establishes development goals

  • Facilitates success

  • Performance management

  • Provides feedback

  • Delegates

  • Provides mentoring

  • Enabling change Recognizes opportunities

  • Values sound approaches

  • Addresses change resistance

  • Manages complexity, contradictions and paradoxes

  • Drives for improvement

  • Rewards change


Relationship Manager Job Personal competencies



  • Being proactive Innovative

  • Challenges thinking

  • Ensure relevance

  • Considered risk taking

  • Resilience Confident

  • Passionate

  • Tenacious

  • Invites feedback


Problem solving style



  • Identifies and recognizes challenges

  • Sources information

  • Thinks expansively

  • Utilizes others

  • Makes decisions


Acting with integrity



  • Remains fair and objective

  • Keeps commitments

  • Acts consistently

  • Honest


Personal Accountability



  • Takes independent action

  • Goes above and beyond the minimum

  • Achievement orientated

  • Personal insight

  • Takes full responsibility for continual development


Valuing diversity



  • Appreciates difference

  • Absolute commitment to transformation

  • Avoids discrimination

  • Demonstrates confidence in others


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