An organization, whose purpose is to transform African Businesses into Global Brands through innovation, strategy and business alignment, is looking to recruit a commercially oriented Marketing Manager for two of its brands – Kava & Zeepo.
Job Title: Marketing Manager
Reports to: Strategy Director Scope: This position exists to develop and execute marketing strategies to meet revenue objectives.
This position will be responsible for the effective management of the marketing, advertising and promotional activities for brands that are in the financial services sector. Specific Roles and Responsibilities
- Develop, manage and coordinate direct marketing strategies, initiatives, plans and budget
- Drive the achievement of revenue through marketing activities
- Conduct surveys to identify opportunities to engage new segments, introduce new products/services or deepen existing ones
- Evaluate the financial implications of new and existing product/service, such as commercial viability, pricing, budgets and ROI
- Plan and execute direct marketing activations
- Conduct and Manage the process of collecting and analysing data on success of marketing initiatives
- Negotiate with suppliers and distribution channel partners to maximise their support in marketing and marketing initiatives roll-out
- Roll out integrated marketing communication initiatives to promote visibility and awareness
- Source for and manage 3rd party vendors and agencies on marketing deliverables and output
- Ensure standards and consistency is maintained in Brand identity applications
- Direct performance evaluations of brand executives and oversee their daily activities
Candidate Profile
- Minimum 3 years working in a similar position
- Business or marketing-related degree or equivalent professional qualification
- Experience in all aspects of developing and maintaining marketing strategies
- Technical marketing skills
- Strong Project management skills
- Commercially-oriented individual
- Proven experience in conducting major customer and market research
- Excellent written, verbal, presentation and communication skills
Other Details
- Industry: Financial Services and FMCG industry
- Experience: 3 years
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