Job Title: Marketing and Communications Manager.
Reporting to: Chief Operating Officer.
Job Summary:
- Responsible for the Strategic planning and execution for Marketing and Communications, in support of the overall business strategy and profitability of the organization.
- This include development, implementation and management of marketing plans, campaigns, brand positioning and roll out to ensure growth for the business. Responsible for overseeing marketing initiatives and activities within the organization.Oversee the development ofdistribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
- Facilitate growth, sales, operation of marketing activities/programs and development of marketing strategies in the company.
- Oversee and direct the efforts of the marketing team.
- Guide and manage the marketing efforts of the Bancassurance, Direct clientele and intermediaries marketing team.
- Facilitate marketing research/intelligence and the development of new products and create product roadmap.
- Recruitment of brokers, agents, conducting training on products knowledge, processes and selling skills among others.
- Align the operations of the marketing department with appropriate technology to increase operational efficiency.
- Liaise with other departments to ensure organizational goals and objectives are met.
- Manage the preparation of monthly, quarterly and year-end marketing/sales reports.
- Implement marketing policies, decisions of the management to ensure efficient administration of the marketing department.
- Agency management for PR, Brand and Media agencies
- Support Sales initiatives, event branding, activation branding, sales communication and cross selling initiatives
- Build and maintain internal and external relationships to achieve synergy and cooperation within the group companies.
Academic/ Professional Qualifications:
- University degree preferably in marketing or sales.
- A Master’s degree in a related discipline will be an added advantage.
- Possess professional qualification in Marketing with a minimum of diploma level.
- Good progress in ACII or equivalent from a recognized Insurance Institute.
- Work Experience: At least 8 years’ experience in a busy marketing department in a senior position preferably in the insurance industry.
Other Requirements:
- Member of a marketing professional body
- Excellent communication and interpersonal skills
- Possess leadership skill and ability to work with diverse teams
- High level of integrity and honesty.
- Knowledge of operations of insurance industry and its interface with the Insurance Regulatory Authority.
- Sound Analytical and IT relevant skills.
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