Job Title: Product Manager (Sheets / Tile Profile)
Reference Code: REQ-1025
Location: Kenya
Category: Sales & MARKETING
Job Description:
Key Purpose of the Role:
Oversee the Product Management for a group of roofing products and be responsible for product launches, product extension, product profitability, MARCOM activity and increasing the product penetration in the defined MARKETS for the product range being managed.
KEY DELIVERABLES:
To Manage the Product Management process for the Business Unit in terms of Product Launches, Product MARKET Communication, Product Positioning and Pricing Strategy, maximizing the product contribution and ensuring the required product penetration in the defined MARKETsegments
To coordinate and execute all Marketing Communication program like Advertisement across various Media, measure effectiveness and capture feedback on Marcom programs and implement focused Marcom program for various stakeholders like Architects, Building Engineers & Surveyors, Contractors and the Distribution Channel
To oversee the long term product development plans, conduct timely review and ensure execution as per plans in coordination with other functional teams
To provide the marketing support for all below the line sales programs like schemes, promotions, distributor signage’s, market conversion programs, exhibitions, industry meets and technical seminars
To conduct Market Research and identify key trends in the roofing market and align the learning’s with product strategy
To improve the Product contribution by market/ product up gradation and launching high-end differentiated product offerings.
To develop Roofing Solutions through combination of product and service offerings and creating an differentiation viz the competition
Key Skills:
Qualifications & Experience
Graduate (preferably Engineering / Science) plus MBA from an good university with good academic scores
Graduate (preferably Engineering / Science) or business
Qualifications as an added advantage: MBA
Professional registration:
Overall experience of 7-10 years in the Sales and Marketing domain
Core expertise in Marketing with stints of 5 years. Experience in the Building Materials, Construction or related consumer industry
Should have Marketing exposure in the consumer industry with strong distribution channels
Should have exposure to B2B marketing programs and technical marketing programs
Key Competencies Required
Excellent Communication skills
Leadership skills
Strong Expertise in the Marketing Domain and good understanding of the sales process
Exposure to Service Marketing & Retailing
Analytical skills
Project management skills
Interpersonal skills
Strong planning & organizing skills
High on initiative and ability to manage ambiguity
For more details on the job view job code REQ-1025 or to know more on other jobs visit http://ift.tt/1oswvzi
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