Job description
- For generating consumer demand and salience for categories, group of products
- To design and execute trade promotions including one off promotional campaigns
- To develop and calenderise an activity schedule of trade promotions for specific Channels.
- Support the implementation of marketing programs to ensure that marketing targets are met.
- To determine marketing campaign and media-mix in consonance with Brand Strategy and Objectives
- To launch new variants/new packets/new packaging as planned
- Understand consumer habits and motivations and insights as related to products
- Develop a strong product innovation pipeline
- Develop and implement best product strategies and set product targets
Desired Skills and Experience
- Must have a degree or equivalent professional marketing qualification
- Minimum 3 years’ marketing experience in reputed leading FMCG
- Passion for understanding and building products.
- Ability to inspire others in the value of the products.
- Thought leader who actively seeks opportunities to further their impact within the business
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